{"product_id":"9781401304294","title":"How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit","description":"\u003cstrong\u003eA rogue business strategist and marketing expert offers irreverent, unconventional, and extreme strategies in sales, marketing, production, and human resources to crush the competition.\u003c\/strong\u003e If you were intrigued by the title of this book, you are probably the type of business book reader who's had enough of management self-help and touchy-feely tomes, enough of how-to guides that encourage you to take the kinder, gentler approach to competitors, customers, and employees. You are ready for the gloves to come off, and the one thing you'll want in your hands when they do is the first can-do, how-to, kick-butt gonzo guide to driving your competitors off the deep end. In the time-honored tradition of the maxim \"It's not how you play the game, but whether you win or lose,\" \u003cem\u003eForbes\u003c\/em\u003e columnist and bestselling author of \u003cem\u003eSelling the Dream\u003c\/em\u003e Guy Kawasaki has written the definitive take-no-prisoners guide to help the Davids beat the Goliaths. The product of Kawasaki's years of experience as an evangelist for the then-upstart Apple and as a computer guru and business strategist, \u003cem\u003eHow to Drive Your Competition Crazy\u003c\/em\u003e is an invaluable source book of irreverent and sometimes extreme stratagems in sales, marketing, production, and human resources that will help your company or organization get and keep the upper hand. Whether you are launching a new company or product, consolidating your strength in the marketplace, or trying to hold your own against a competitor with greater resources, \u003cem\u003eHow to Drive Your Competition Crazy\u003c\/em\u003e offers a comprehensive blueprint for success. From the initial steps of learning as much about your own company as you do about your enemy to advanced techniques like playing with your opponents' minds, Guy Kawasaki explores every facet of the premise that the best defense is a good offense. Staking territory somewhere between the arts of Zen and war, \u003cem\u003eHow to Drive Your Competition Crazy\u003c\/em\u003e is a resource no company can afford to be without.","brand":"Hachette Books","offers":[{"title":"Default Title","offer_id":47166529437936,"sku":"9781401304294","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781401304294_p0.jpg?v=1763713952","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781401304294","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}