{"product_id":"9781401394936","title":"Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves","description":"\u003cstrong\u003eHere's something you may not know about today's Internet. Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you.\u003c\/strong\u003e Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a \"viral loop\"--to use it, you have to spread it. After all, what's the sense of being on Facebook if none of your friends are The result: Never before has there been the potential to create wealth this fast, on this scale, and starting with so little. In this game-changing must-read, Penenberg tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses--some worth billions of dollars--that we have all grown to rely on. The trick is that they created something people \u003cem\u003ereally\u003c\/em\u003e want, so much so that their customers happily spread the word about their product for them. All kinds of businesses--from the smallest start-ups to nonprofit organizations to the biggest multinational corporations--can use the paradigm-busting power of viral loops to enable their business through technology. \u003cem\u003eViral Loop\u003c\/em\u003e is a must-read for any entrepreneur or business interested in uncorking viral loops to benefit their bottom line.","brand":"Hachette Books","offers":[{"title":"Default Title","offer_id":47137730887920,"sku":"9781401394936","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781401394936_p0.jpg?v=1763714589","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781401394936","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}