{"product_id":"9781401929558","title":"Black Business Secrets: 500 Tips, Strategies, and Resources for the African American Entrepreneur","description":"\u003cp\u003e“Should I lower my price point? Give my new product away for free online? How do I compete when my goods, services, or business model might be duplicated?” In this candid, 21st-century-savvy guide, Dante Lee illustrates how passion can become profit by addressing the questions that every businessperson needs to ask. Black Business Secrets discusses the entrepreneurial skills that African-American business owners must master in order to compete in a world where most new companies fail within three years.\u003c\/p\u003e\u003cp\u003eWhether you’re a weekend entrepreneur or a career-changing professional, Lee’s motto—“don’t be a worrier, be a warrior”—applies. From personal branding to best practices, this empowering blueprint offers surefire tips and strategies designed to ensure business survival and success.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Hay House Inc.","offers":[{"title":"Default Title","offer_id":47127455170800,"sku":"9781401929558","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781401929558_p0.jpg?v=1763714247","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781401929558","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}