{"product_id":"9781402233302","title":"Dirty Little Secrets of Buzz: How to Attract Massive Attention for Your Business, Your Product, or Yourself","description":"\u003cp\u003e\"Excellent reading for those who are interested in publicizing a cause, a book, a blog, or just about anything. \"\u003cbr\u003e         \u003cstrong\u003eBookfoolery and Babble\u003c\/strong\u003e\u003c\/p\u003e         \u003cp\u003e\"Seaman gave The Buzz some tips on how we could become internationally famous. If it doesn't work, we're going to hold a Paris Hilton rally.\"\u003cstrong\u003e\u003cbr\u003e         The Arizona Republic\u003c\/strong\u003e\u003c\/p\u003e         \u003cp\u003e\"Seaman's advice to politicians: \"If you're not cool, don't try to be cool. Most people in their 20s and 30s don't need [you] to make us laugh. We already have comedians who do it.\"\u003cstrong\u003e\u003cbr\u003e         TheHill.com\u003c\/strong\u003e\u003c\/p\u003e         \u003cp\u003ePractice the \u003cb\u003eBlack\u003c\/b\u003e Art of BUZZ\u003c\/p\u003e         \u003cp\u003e\u003ci\u003eWould you like to spark a media frenzy ... for free? Do you want to jumpstart your sales and profile in a  jaw-dropping way? How would you feel about unleashing your message on the  entire world?\u003c\/i\u003e\u003c\/p\u003e         \u003cp\u003eIn \u003cb\u003eDirty Little Secrets of Buzz\u003c\/b\u003e, veteran promotional  stunt-planner David Seaman reveals a brand-new, counterintuitive approach to  traditional marketing and PR. Find out how controversy, scandal-mongering, and  social networking can turn your message into a viral sensation.\u003c\/p\u003e         \u003cp\u003eInside are sixty-one secrets for getting millions of eyeballs  turning toward you or your business, including:\u003c\/p\u003e         \u003cul\u003e         \u003cli\u003eEnemies are more important than friends\u003c\/li\u003e         \u003cli\u003e A dog and a blog can increase repeat customers\u003c\/li\u003e         \u003cli\u003e Put MySpace, Facebook, and the social networking  revolution to work for you\u003c\/li\u003e         \u003cli\u003e Google juice: hot links from highly rated sites\u003c\/li\u003e         \u003cli\u003e TV doesn't make you - you make you\u003c\/li\u003e         \u003cli\u003e Get ten thousand visitors for free through StumbleUpon\u003c\/li\u003e         \u003c\/ul\u003e         \u003cp\u003e\u003cb\u003eDirty Little Secrets of Buzz\u003c\/b\u003e is a powerful how-to collection  of all the secrets no one talks about - secrets you won't find in any other  marketing book or program.\u003c\/p\u003e","brand":"Sourcebooks","offers":[{"title":"Default Title","offer_id":47137890173168,"sku":"9781402233302","price":10.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781402233302_p0.jpg?v=1763715506","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781402233302","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}