{"product_id":"9781402235535","title":"Soft Sell: Use the New Art of Selling to Create Opportunities and Close More Sales","description":"Everyone sells every day--themselves, their ideas, their products or services. Soft Sell provides a new approach to selling...one that stresses motivation, communication, relationship-building and self-image psychology to power-boost you to personal sales success!\u003cbr\u003e\u003cbr\u003eSoft Sell gives you:\u003cbr\u003e--An in-depth, self-analysis questionnaire to get you started\u003cbr\u003e--Exercises to expand your possibilities and help rid yourself of imaginary ceilings and self-imposed limitations\u003cbr\u003e--The 20 qualities found in the most successful salespeople--with a scale for you to evaluate and grade yourself\u003cbr\u003e--Simple ways to get out of a sales slump\u003cbr\u003e--17 principles for personal achievement\u003cbr\u003e\u003cbr\u003eAnd Soft Sell explains:\u003cbr\u003e--Sales objections--what they actually mean and how to overcome them\u003cbr\u003e--Attitude--how to really increase your success\u003cbr\u003e--Prospecting--how to discover the prospect's dominant buying motive\u003cbr\u003e--The sales interview--get your prospect to tell you how to sell to him or her\u003cbr\u003e--Service--building customer support and loyalty to increase repeat business\u003cbr\u003e","brand":"Sourcebooks","offers":[{"title":"Default Title","offer_id":47152006136048,"sku":"9781402235535","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781402235535_p0.jpg?v=1763714976","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781402235535","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}