{"product_id":"9781402287534","title":"Secrets of Question-Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results","description":"\u003cp\u003eQuestion Based Selling ( QBS®) is a commonsense approach to sales, based on the theory that \"what\" salespeople ask-and \"how\" they ask-is more important than anything they will ever say. This technique makes sense because in order to present solutions, you first must learn your customer's needs.How do you uncover a prospect's needs? By asking questions. But not just any questions. You must ask the right questions at the right time. And this book provides a step-by-step, easy-to-follow program that does just that.With this proven, hands-on guide, you will learn to:—Penetrate more accounts—Establish greater credibility —Generate more return calls —Prevent and handle objections —Motivate different types of buyers—Develop more internal champions—Close more sales...faster—And much, much more\u003c\/p\u003e","brand":"Sourcebooks","offers":[{"title":"Default Title","offer_id":47168090145008,"sku":"9781402287534","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781402287534_p0.jpg?v=1772805260","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781402287534","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}