{"product_id":"9781403903792","title":"Digital Strategies in the Pharmaceutical Industry","description":"This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47040796066032,"sku":"9781403903792","price":120.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781403903792_p0.jpg?v=1763716852","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781403903792","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}