{"product_id":"9781403905192","title":"Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding","description":"Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47062809510128,"sku":"9781403905192","price":105.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781403905192_p0.jpg?v=1763716863","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781403905192","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}