{"product_id":"9781403932914","title":"Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study","description":"This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47025363812592,"sku":"9781403932914","price":140.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781403932914_p0.jpg?v=1763715534","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781403932914","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}