{"product_id":"9781403934048","title":"Orality: The Power of the Spoken Word","description":"Oral communication is quite different in its spontaneity and communicative power from textual and visual communication. Culturally-bounded expectations of ways of speaking and individual creativity provide the spark that can ignite revolution or calm the soul. This book explores, from a cross-cultural perspective, the centrality of orality in the ideological processes that dominate public discourse, providing a counterbalance to the debates that foreground literacy and the power of written communication.","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47053477249264,"sku":"9781403934048","price":125.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781403934048_p0.jpg?v=1763715432","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781403934048","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}