{"product_id":"9781403991508","title":"Structured Creativity: Formulating an Innovation Strategy","description":"Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47048130527472,"sku":"9781403991508","price":117.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781403991508_p0.jpg?v=1763715640","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781403991508","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}