{"product_id":"9781403992796","title":"Asian Brand Strategy: How Asia Builds Strong Brands","description":"This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47051921391856,"sku":"9781403992796","price":72.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781403992796_p0.jpg?v=1763769838","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781403992796","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}