{"product_id":"9781403995919","title":"Inside the Multinationals 25th Anniversary Edition: The Economics of Internal Markets","description":"\u003cp\u003eThe first edition of \u003ci\u003eInside the Multinationals\u003c\/i\u003e was a milestone book which applied the new theory of the multinational enterprises in a North American context. In it, Alan M. Rugman popularized internalization theory and helped to extend it as the cornerstone of research in the field of international business. Now with a new introduction assessing the path-breaking contribution of the book, this 25th Anniversary edition gives scholars access to the original text. Professor Rugman now serves as President of the Academy of International Business.\u003c\/p\u003e","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47040880247024,"sku":"9781403995919","price":125.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781403995919_p0.jpg?v=1763715919","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781403995919","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}