{"product_id":"9781407022970","title":"The 10 Keys to Success","description":"\u003cp\u003eIn his inimitable no-nonsense style, John Bird - founder of the \u003ci\u003eBig Issue - \u003c\/i\u003eshows us how to be successful in whatever we choose in just ten easy steps.\u003c\/p\u003e\u003cp\u003eNo one is born deserving anything - you only deserve what you achieve by yourself. Drawing from this, John's philosophy is based on the idea that success is about deciding what you want, working out what is important to you and then going out to grab it. The beauty of this approach is that we can all achieve whatever we want; we just need to go after it. \u003c\/p\u003e\u003cp\u003eWith unique lessons such as 'Don't be afraid to make mistakes along the way. Instead, make mistakes and learn from them' and 'Take responsibility for yourself as you are no one else's problem', \u003ci\u003eThe 10 Keys to Success \u003c\/i\u003eshows us how uncomplicated success can be.\u003c\/p\u003e","brand":"Ebury Publishing","offers":[{"title":"Default Title","offer_id":47138217591024,"sku":"9781407022970","price":2.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781407022970_p0.jpg?v=1763717923","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781407022970","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}