{"product_id":"9781408105504","title":"Virtually Free Marketing: Harnessing the Power of the Web for your Small Business","description":"\u003cp\u003eWeb 2.0 is changing the way information is perceived about products and companies. The evolution of e-commerce, wikis, blogs and social networking sites means that the focus has shifted from 'impact' to 'engagement' and 'involvement'.\u003cbr\u003e\u003cbr\u003eVirtually Free Marketing takes a look at how leading lights in e-commerce such as Amazon, Google and YouTube have made their mark, drawing lessons that all business owners can benefit from. It takes the reader step-by-step through marketing their own products and services effectively and cheaply using the level playing field of the Internet and will be a must-have ready for all small business owners and managers. \u003c\/p\u003e","brand":"Bloomsbury Publishing","offers":[{"title":"Default Title","offer_id":47121862525168,"sku":"9781408105504","price":12.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781408105504_p0.jpg?v=1763717936","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781408105504","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}