{"product_id":"9781408122310","title":"Sounds Good on Paper","description":"\u003cp\u003eFigures of speech are everywhere. Popstar or postman, president or paperboy, the chances are you've already used a whole heap of them today without realising it. \u003c\/p\u003e\u003cp\u003eFor business writers, they're pure gold. They make our words more powerful, persuasive and poetic. They add flavour to dreary standard issue language. They help us get our message across in a way that's immediate and memorable. This book takes fifty of our finest figures of speech and explains how they can help anyone who works with words, regardless of profession, to express themselves with more style and impact.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eSounds Good on Paper\u003c\/i\u003e is a practical guide to every figure of speech you never knew you knew, including the chiasmus ('You can take the boy out of Essex, but you can't take Essex out of the boy'), tmesis ('abso-blooming-lutley') and kenning ('pencil pusher' or 'coffin dodger'). It shows how you can use figures to make your words work harder and pump up your powers of persuasion. If you want to inspire and engage your readers, this book is here to help.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"A\u0026C Black Publishers, Ltd.","offers":[{"title":"Default Title","offer_id":47028168818928,"sku":"9781408122310","price":14.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781408122310_p0.jpg?v=1763718513","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781408122310","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}