{"product_id":"9781408139875","title":"Surviving a Downturn: Building a Successful Business...Without Breaking the Bank","description":"\u003cp\u003eThe \u003ci\u003e...on a Shoestring\u003c\/i\u003e series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eAll businesses go through difficult times, but how you, as the owner, face and tackle these challenges can make the difference between survival and going to the wall. Realistic but inspiring, this revised edition covers:\u003c\/p\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003eRealising there's a problem \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFocusing on what you do best: your core business \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSpending sensibly \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBeing paid on time \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCutting down on inefficiency \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSteadying the ship: maintaining staff morale \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWorking at external relationships (the bank, customers, suppliers) \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWorking out survival tactics (and ways to stick to them) \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eKeeping up the good work... and not letting things slip\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cp\u003e'a great little package' \u003ci\u003eThe Bookseller\u003c\/i\u003e\u003c\/p\u003e","brand":"Bloomsbury Publishing","offers":[{"title":"Default Title","offer_id":47140716118256,"sku":"9781408139875","price":13.45,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781408139875_p0.jpg?v=1763718728","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781408139875","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}