{"product_id":"9781408139899","title":"Marketing and PR: Getting Customers and Keeping Them...without Breaking the Bank","description":"\u003cp\u003eThe \u003ci\u003e...on a Shoestring\u003c\/i\u003e series \u003cb\u003ehelps small business owners grow their business imaginatively, effectively and without spending a fortune\u003c\/b\u003e. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. \u003c\/p\u003e\u003cbr\u003e\u003cp\u003eMarketing and PR are essential if you are to spread the good word about your business and what it does. You may have the best products and services available, but if no-one knows about them, you won't benefit. To help you get the most from your business, chapters include:\u003c\/p\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003ePromote or die! \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eKnowing your market \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCreating a marketing plan \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWatching your spending \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eInvestigating niche marketing \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWriting great marketing copy \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eGetting your press releases noticed \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eInvestigating piggyback marketing deals \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eGetting the best from permission-based e-mail marketing\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cp\u003e'a great little package' \u003ci\u003eThe Bookseller\u003c\/i\u003e\u003c\/p\u003e","brand":"Bloomsbury USA","offers":[{"title":"Default Title","offer_id":47140716183792,"sku":"9781408139899","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781408139899_p0.jpg?v=1763718078","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781408139899","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}