{"product_id":"9781408139905","title":"Making an impact online: Creating a website that really works...without breaking the bank","description":"\u003cp\u003eThe \u003ci\u003eBusiness on a Shoestring\u003c\/i\u003e series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. \u003c\/p\u003e\u003cp\u003eHaving an online presence is essential for most businesses these days. Don't think that a small budget means that you can't compete with larger organisations: if your site is well laid out and your content compelling, you can!\u003c\/p\u003e\u003cp\u003eThis revised edition shows the way, covering topics such as: Choosing the right domain name, Smartening up a basic website, Driving traffic to your website, Analysing web traffic, Affiliate marketing, Search engine listings\/optimisation, Taking advantage of free (and safe!) software and training, Relationship networking, Tapping into new or growing trends: Web alerts, RSS, Voice over Internet Protocols, Instant Messaging and Espotting. \u003c\/p\u003e\u003cp\u003e''All in all this is an excellent introduction for those thinking of setting up their business website, either doing the work themselves or getting in professional developers.'' \u003ci\u003eProfessional Manager \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"A\u0026C Black Publishers, Ltd.","offers":[{"title":"Default Title","offer_id":47043674145008,"sku":"9781408139905","price":14.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781408139905_p0.jpg?v=1763718730","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781408139905","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}