{"product_id":"9781408139929","title":"Delighting your customers: Delivering excellent customer service...without breaking the bank","description":"\u003cp\u003eThe \u003ci\u003eBusiness on a Shoestring\u003c\/i\u003e series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. \u003c\/p\u003e\u003cp\u003eYour relationship with your customers is probably one of the most important you'll ever have. No business can survive without them, but reaching customers in the first place is a big challenge for small companies. This revised edition of Delighting Your Customers by Avril Owton offers invaluable advice on: Understanding your customers; Asking for feedback… and learning from it; Creating a customer service strategy; Hiring the right people; Setting up and implementing complaint processes; Adding a personal touch; Being creative…But making sure you can deliver; Learning from your competitors.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"A\u0026C Black Publishers, Ltd.","offers":[{"title":"Default Title","offer_id":47043611230448,"sku":"9781408139929","price":10.16,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781408139929_p0.jpg?v=1763718080","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781408139929","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}