{"product_id":"9781408139943","title":"Boosting sales: Increasing profits...without breaking the bank","description":"\u003cp\u003eThe \u003ci\u003e...on a Shoestring\u003c\/i\u003e series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.\u003c\/p\u003e\u003cp\u003eBoosting your company's sales is essential if you're going to make a success of your business. This \u003cb\u003erevised edition\u003c\/b\u003e of Bob Gorton's \u003ci\u003eBoosting Sales\u003c\/i\u003e covers:\u003c\/p\u003e\u003cp\u003e- Looking at your current sales and working out where you want to go next\u003cbr\u003e- Making sure you're meeting a need\u003cbr\u003e- Playing to your strengths\u003cbr\u003e- Looking at your prices (and how you present them)\u003cbr\u003e- Talking to and nurturing your existing customers\u003cbr\u003e- Looking for new customers\u003cbr\u003e- Responding promptly to prospects\u003cbr\u003e- Improving your post-sales service\u003cbr\u003e- Working to guarantee repeat sales\u003c\/p\u003e\u003cp\u003e'a great little package' - \u003ci\u003eThe Bookseller\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"A\u0026C Black Publishers, Ltd.","offers":[{"title":"Default Title","offer_id":47043674210544,"sku":"9781408139943","price":14.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781408139943_p0.jpg?v=1763717920","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781408139943","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}