{"product_id":"9781408139950","title":"Boosting sales: Increasing profits...without breaking the bank","description":"\u003cp\u003eThe \u003ci\u003e...on a Shoestring\u003c\/i\u003e series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eBoosting your company's sales is essential if you're going to make a success of your business. This \u003cb\u003erevised edition\u003c\/b\u003e covers:\u003c\/p\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003eLooking at your current sales and working out where you want to go next \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMaking sure you're meeting a need \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePlaying to your strengths \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLooking at your prices (and how you present them) \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTalking to and nurturing your existing customers \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLooking for new customers \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eResponding promptly to prospects \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eImproving your post-sales service \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWorking to guarantee repeat sales\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cp\u003e'a great little package' \u003ci\u003eThe Bookseller\u003c\/i\u003e\u003c\/p\u003e","brand":"Bloomsbury Publishing","offers":[{"title":"Default Title","offer_id":47140799512816,"sku":"9781408139950","price":11.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781408139950_p0.jpg?v=1763718610","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781408139950","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}