{"product_id":"9781408157213","title":"Marketing Greatest Hits: Another Masterclass in Modern Marketing Ideas","description":"\u003cp\u003eHard on the heels of the popular \u003ci\u003eMarketing Greatest Hits\u003c\/i\u003e comes volume II, a must-have compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action.\u003c\/p\u003e\u003cp\u003eAs well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain them authoritatively to colleagues and, crucially, avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick.\u003c\/p\u003e\u003cp\u003e40 books - including \u003ci\u003eHot, Flat and Crowded \u003c\/i\u003eand \u003ci\u003eEmotionomics \u003c\/i\u003e- are summarised in six short chapters, one-minute summaries, and one-sentence summaries to give an immediate feel for the subjects. All the wisdom forms an intriguing 40-point manifesto to inspire your approach.\u003c\/p\u003e\u003cp\u003ePraise for\u003ci\u003e Marketing Greatest Hits Volume I\u003c\/i\u003e: \"Kevin Duncan has a winning way with words, making both volumes not only informative but highly entertaining. 9 out of 10.\" \u003ci\u003eBA Business Life\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"A\u0026C Black Publishers, Ltd.","offers":[{"title":"Default Title","offer_id":47028157481200,"sku":"9781408157213","price":14.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781408157213_p0.jpg?v=1763718035","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781408157213","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}