{"product_id":"9781408181270","title":"I Win, You Win: The Essential Guide to Principled Negotiation","description":"\u003cb\u003eNegotiation is an essential skill in all areas of life. \u003c\/b\u003eIt is\u003cbr\u003ea series of manoeuvres that we move through in order to get the best\u003cbr\u003epossible deal for ourselves, our company or organisation. How far we\u003cbr\u003ewill go to achieve our goals is where the rub lies.\u003cbr\u003e\u003cbr\u003eIdeally, negotiations should be a 'win-win' experience. Full of\u003cbr\u003euseful exercises, case studies and accessible advice, this book will\u003cbr\u003ehelp readers achieve their goals by showing them how to: \u003cbr\u003e\u003cbr\u003e\u003cbr\u003eprepare effectively \u003cbr\u003ebuild rapport \u003cbr\u003ecommunicate openly \u003cbr\u003eenhance trust in their business\u003cbr\u003e\u003ci\u003eI Win, You Win\u003c\/i\u003e is a \u003cb\u003ethought-provoking, inspirational and eminently practical\u003c\/b\u003e aid to getting what you want without compromising your professional integrity.\u003cbr\u003e","brand":"Bloomsbury USA","offers":[{"title":"Default Title","offer_id":47138218180848,"sku":"9781408181270","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781408181270_p0.jpg?v=1763718898","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781408181270","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}