{"product_id":"9781412232937","title":"Measured Success! A Diet and Exercise Strategy Based on Counting Calories","description":"\u003cp\u003e\u003cb\u003eMeasured \u003ci\u003eSuccess!\u003c\/i\u003e\u003c\/b\u003e cuts through the clutter of diet and exercise information and provides an uncomplicated strategy that anyone can understand, follow and share with others. \u003cb\u003eMeasured \u003ci\u003eSuccess!\u003c\/i\u003e\u003c\/b\u003e simplifies and clarifies the process of ''counting calories'' in both diet and exercise and introduces a unique strategy called the ''\u003cb\u003ePower of 11\u003c\/b\u003e'' that is nutritionally sound, easy to remember and effective in achieving results. Included in the book are charts to help estimate the nutritional value of most foods, predict the calories burned during exercise and charts approximate your metabolism.  The author shares his success in losing over forty pounds and his continued ability to maintain his new weight fro nearly twenty years, specifically through diet and exercise.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eMeasured \u003ci\u003eSuccess!\u003c\/i\u003e \u003c\/b\u003elooks at the cultural change in America, which the author calls the ''super-sized, self propelled'' lifestyle and relates this new phenomenon to the obesity crisis we now face. However, most importantly, the book \u003cb\u003eMeasured \u003ci\u003eSuccess!\u003c\/i\u003e\u003c\/b\u003e proves a realistic, practical and proven solution.  \u003c\/p\u003e\u003cp\u003eThe book is written in an easy-to-understand and follow manner and avoids excessive clinical or technical information. In fact, the goal of the book is to simplify diet and exercise into a strategy with which anyone can achieve long term weight loss.  \u003c\/p\u003e\u003cp\u003eThe ''\u003cb\u003ePower of 11\u003c\/b\u003e'' as introduced in the book, will help readers establish a realistic target weight which is a minimum loss of \u003cb\u003e11%\u003c\/b\u003e of the reader's current weight within six months. The ''\u003cb\u003ePower of 11\u003c\/b\u003e'', provides a daily caloric budget, which is \u003cb\u003e11\u003c\/b\u003e times the readers target weight. The exercise component of the ''\u003cb\u003ePower of 11\u003c\/b\u003e'' strategy is a weekly target of calories burned equal to \u003cb\u003e11\u003c\/b\u003e times the readers weight. Thus, the ''\u003cb\u003ePower of 11\u003c\/b\u003e'' is an uncomplicated, measurable way to establish and achieve a weight loss goal.  \u003c\/p\u003e\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e","brand":"Trafford Publishing","offers":[{"title":"Default Title","offer_id":47124392018160,"sku":"9781412232937","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781412232937_p0.jpg?v=1763727760","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781412232937","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}