{"product_id":"9781412903172","title":"Qualitative Methods in Business Research","description":"\u003cp\u003eQualitative Methods in Business Research is a wide-ranging and accessible book that provides a thorough overview into most common qualitative research methods in business and related fields, such as marketing, management, organization studies, and accounting. This book offers a practical how-to guide to using qualitative methods, and covers all the major qualitative approaches in business studies, including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory, and action research.\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47026751996144,"sku":"9781412903172","price":83.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781412903172_p0.jpg?v=1763726401","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781412903172","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}