{"product_id":"9781412903523","title":"The Ethical Consumer","description":"Who are ethical consumers and why are they on the rise?  \u003cp\u003e  Leading the way towards answering the question, \u003ci\u003eThe Ethical Consumer\u003c\/i\u003e is an indispensable introduction to the subject. Exploring areas like boycotts and fair trade projects, it gathers together diverse experiences of scholars, campaigners and business practitioners from the international community.  \u003c\/p\u003e\u003cp\u003e  This book explores: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eethical consumer behaviours, motivations and narratives \u003c\/li\u003e\n\u003cli\u003ethe social, political and theoretical contexts in which ethical consumers operate \u003c\/li\u003e\n\u003cli\u003ethe responsibilities of businesses \u003c\/li\u003e\n\u003cli\u003ethe effectiveness of ethical consumer actions.\u003c\/li\u003e\n\u003c\/ul\u003e  \u003cp\u003e  Contributions are informed by case studies, focus groups, surveys and interviews.  \u003c\/p\u003e\u003cp\u003e  The text will interest graduates, undergraduates and their tutors on courses relating business and consumption. It is also relevant to academics in other disciplines, politicians, producers, practitioners, campaigners, and not least, consumers.\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47026823626992,"sku":"9781412903523","price":194.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781412903523_p0.jpg?v=1763724484","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781412903523","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}