{"product_id":"9781412903721","title":"McQuail's Mass Communication Theory","description":"\u003cp\u003eThe Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, Mc Quail's Mass Communication Theory offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the Internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47040996868336,"sku":"9781412903721","price":63.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781412903721_p0.jpg?v=1763725403","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781412903721","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}