{"product_id":"9781412908658","title":"Product and Services Management","description":"Product and Services Management provides a holistic approach to the study of product and services management. Authors George Avlonitis and Paulina Papastathopoulou look at the key milestones within a product's or service life cycle and considers in detail three crucial areas within product management, namely product\/service portfolio evaluation, new product\/service development and product\/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice.","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47053480820976,"sku":"9781412908658","price":68.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781412908658_p0.jpg?v=1763770417","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781412908658","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}