{"product_id":"9781412913195","title":"The Market Research Toolbox: A Concise Guide for Beginners","description":"If you want to conduct market research, but feel you have little experience in doing so, we have the ideal updated and revised resource for you! Written in an engaging and active style, the \u003cstrong\u003eSecond Edition \u003c\/strong\u003eof \u003cstrong\u003eThe Market Research Toolbox: A Concise Guide for Beginners \u003c\/strong\u003edescribes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various techniques. It then goes on to examine what objectives can be met by doing market research and the expected payoffs. \u003cbr\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47063711777008,"sku":"9781412913195","price":55.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781412913195_p0.jpg?v=1763726042","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781412913195","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}