{"product_id":"9781412916332","title":"Social Marketing in the 21st Century","description":"The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges. \u003cbr\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47064140841200,"sku":"9781412916332","price":107.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781412916332_p0.jpg?v=1763726510","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781412916332","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}