{"product_id":"9781412916752","title":"Art of Video Production","description":"\u003cb\u003eThe Art of Video Production \u003c\/b\u003eemphasizes the enduring principles and essential skills of the communication process and the new digital technologies that are necessary to create effective video content. Author Leonard C. Shyles uses a unique approach by explaining \u003cb\u003e\u003ci\u003ehow\u003c\/i\u003e\u003c\/b\u003e things are done and \u003cb\u003e\u003ci\u003ewhy\u003c\/i\u003e\u003c\/b\u003e things are done rather than just \u003cb\u003e\u003ci\u003ethat\u003c\/i\u003e\u003c\/b\u003e they are done—it is not about concepts versus skills, but about concepts \u003ci\u003eand\u003c\/i\u003e skills.","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47052681478384,"sku":"9781412916752","price":97.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781412916752_p0.jpg?v=1763726515","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781412916752","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}