{"product_id":"9781412930765","title":"Understanding Media Economics","description":"\u003cp\u003eUnderstanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. \u003c\/p\u003e\u003cp\u003eThe book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47041159364848,"sku":"9781412930765","price":129.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781412930765_p0.jpg?v=1763726156","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781412930765","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}