{"product_id":"9781412930772","title":"Understanding Media Economics","description":"'This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' \u003cb\u003e\u003ci\u003e- Paul MacDonald, Roehampton Institute\u003c\/i\u003e\u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e'This book is a very valuable contribution to the media economic literature' \u003cb\u003e\u003ci\u003e- Richard van der Wurff, Dept of Communication, University of Amsterdam\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eUnderstanding Media Economics\u003c\/b\u003e provides a clear, precise introduction to the key economic concepts and issues affecting the media.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Second Edition of \u003cb\u003eUnderstanding Media Economics\u003c\/b\u003e is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication.\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47041215037680,"sku":"9781412930772","price":34.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781412930772_p0.jpg?v=1763726631","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781412930772","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}