{"product_id":"9781412947978","title":"Marketing Research: A Practical Approach","description":"\u003cp\u003eEssential to any student of the discipline, this innovative new book offers a uniquely comprehensive and applied approach to both understanding and designing market research. Sensitively balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is a vastly accessible, useful, and insightful text. Providing several real life case studies - from the large corporation, through to the small business or the nonprofit organization - Marketing Research is packed with useful learning features such as key terms, definitions, and discussion topics. Offering comprehensive support from a companion website, this book is an indispensable guide to the varied domains of market research.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47025475682544,"sku":"9781412947978","price":71.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781412947978_p0.jpg?v=1763771517","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781412947978","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}