{"product_id":"9781412950282","title":"The Global Environment of Business: New Paradigms for International Management","description":"\u003cp\u003eThis text provides upper-level undergraduate students with an international managerial perspective that concisely integrates both market (i.e., industry structure) and nonmarket (i.e., political forces) analysis. Conklin teaches students how to understand the impact of environmental forces on the firm’s profitability, how to prioritize both risks and opportunities, how to analyze the relationships among them, and how to recommend firm responses to them to maximize MNE profitability.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKey Features\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEnvironmental forces and their interrelationships are clearly organized and analyzed under four broad themes: \u003cb\u003esocial, technological, economic, and political forces.\u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eEach issue\u003c\/b\u003e \u003cb\u003eis clearly correlated to real management decision-making \u003c\/b\u003ein chapter introductions, which discuss the strategies and management practices required to respond effectively to various environmental forces.\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eStudents learn to assess the changes in environmental forces over time \u003c\/b\u003eand to ascertain the relative attractiveness of various nations as alternative sites for conducting business.\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eChapter-opening lists of critical skills and capabilities\u003c\/b\u003e provide a focus and guide for the material in the chapter, relating theories to practical applications.\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eChapter-ending case excerpts with discussion questions\u003c\/b\u003e provide illustrative real-world situations related to issues presented in that chapter and challenge students to come up with their own recommended solutions.\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eIntended Audience\u003cbr\u003e\u003c\/b\u003eThis core text is ideal for courses such as International Management, Environment of Business, Business and Government, Comparative Systems, and similar courses in departments of business, management, political science, and economics.\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47028311261424,"sku":"9781412950282","price":84.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781412950282_p0.jpg?v=1763773110","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781412950282","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}