{"product_id":"9781412969475","title":"Focus Groups: A Practical Guide for Applied Research","description":"\u003cp\u003eThe Fourth Edition of the bestselling Focus Groups: A Practical Guide for Applied Research offers an easy-to-ready overview of sound focus group practices.\u003c\/p\u003e\u003cp\u003eAuthors Richard A. Krueger \u0026amp; Mary Anne Casey describe how one can set up and conduct quality and effective focus group interviews. The process depicted is unbiased, non-judgmental and is respectful of all views. It is a deliberate and systematic way of listening that is helpful to public and private organizations as they listen to stakeholders, customers, and employees.\u003c\/p\u003e\u003cp\u003eThis book cuts through the theory and gives hand-on advice to those who are seeking to actually conduct a focus group. It is most helpful for conducting focus groups for research or evaluation with public, non-profit, educational, health, human service, and religious organizations.\u003c\/p\u003e\u003cp\u003eKey Features\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eOffers the latest on telephone and Internet focus groups\u003c\/li\u003e \u003cli\u003eProvides suggested focus group questions that help students construct quality questions that engage participants and produce dependable and valid results. \u003c\/li\u003e \u003cli\u003eGives solid information on organizational focus groups\u003c\/li\u003e \u003cli\u003ePresents ways on how to recruit participants to the focus group\u003c\/li\u003e \u003cli\u003eContains a number of practical tips that actually work. It is written for the person who has to plan, recruit, develop questions, moderate, analyze and report the results. \u003c\/li\u003e \u003cli\u003eIncorporates icons throughout the book that offer tips, examples, additional resources and others bits of practical information.\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003eIntended Audience\u003c\/p\u003e\u003cp\u003eThis book is appropriate for a variety of research methods and evaluation courses in departments such as education, sociology, political science, journalism, business \u0026amp; marketing, public administration, and public health.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47064764416240,"sku":"9781412969475","price":75.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781412969475_p0.jpg?v=1763774848","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781412969475","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}