{"product_id":"9781412980449","title":"Scale Development: Theory and Applications","description":"\u003cp\u003eThis book presents complex concepts in a way that helps students to understand the logic underlying the creation, use, and evaluation of measurement instruments and to develop a more intuitive feel for how scales work. Robert De Vellis demystifies measurement by relating it to familiar experiences and by emphasizing a conceptual rather than a strictly mathematical understanding. Students’ attention is drawn to important concepts that are foundational for subsequent topics, with opportunities provided to test understanding through chapter summaries and exercises.\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47047839678704,"sku":"9781412980449","price":58.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781412980449_p0.jpg?v=1763725668","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781412980449","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}