{"product_id":"9781412995931","title":"Understanding Global Cultures: Metaphorical Journeys Through 31 Nations, Clusters of Nations, Continents, and Diversity","description":"In \u003cb\u003eUnderstanding Global Cultures, Fifth Edition\u003c\/b\u003e, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor—any activity, phenomenon, or institution with which the members of a given culture identify emotionally or cognitively—as a method for understanding the cultural mindsets of individual nations, clusters of nations, and even continents. The book shows how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. The fully updated \u003cb\u003eFifth Edition\u003c\/b\u003e includes 31 nation-specific chapters, including a new Part XI on popular music as cultural metaphors, two completely new chapters on Vietnam and Argentina, revisions to all retained chapters, and a more explicit linkage between each cultural metaphor and current economic and business developments in each nation.","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47058956910832,"sku":"9781412995931","price":88.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781412995931_p0.jpg?v=1763726161","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781412995931","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}