{"product_id":"9781413319521","title":"Trademark: Legal Care for Your Business \u0026 Product Name","description":"\u003cp\u003eProtect your trademark, protect your business.\u003c\/p\u003e\u003cp\u003eTrademarks — the names and symbols that identify your business, brand, and products in the marketplace — are important assets that you need to choose carefully and vigilantly defend. Using the information in this all-in-one reference, you'll learn how to protect:\u003c\/p\u003e\u003cp\u003e- business names\u003c\/p\u003e\u003cp\u003e- product names \u003cbr\u003e - product packaging \u003cbr\u003e - logos \u003cbr\u003e - slogans \u003cbr\u003e - domain names \u003cbr\u003e - anything that identifies your company, product, or service\u003c\/p\u003e\u003cp\u003e \u003ci\u003eTrademark\u003c\/i\u003e  provides you with the plain-English explanations and step-by-step instructions you need to navigate the requirements of the U.S. Patent \u0026amp; Trademark Office (USPTO) and successfully register your unique mark. Learn how to:\u003c\/p\u003e\u003cp\u003e- choose marks that competitors can't copy \u003cbr\u003e - search for existing marks that might conflict with yours \u003cbr\u003e - register a name or other mark with the USPTO \u003cbr\u003e - protect and maintain your marks' legal strength \u003cbr\u003e - keep your mark safe from infringement \u003cbr\u003e - understand and resolve trademark disputes outside the courtroom\u003c\/p\u003e\u003cp\u003eThis edition of  \u003ci\u003eTrademark \u003c\/i\u003e provides the most current information on trademark statutes and case law, and the latest registration processes, including online registration. Plus, you'll get a fully up-to-date glossary of trademark terms and FAQs from Dear Rich, co-author Richard Stim's popular intellectual property blog.\u003c\/p\u003e\u003cp\u003e  \u003c\/p\u003e","brand":"NOLO","offers":[{"title":"Default Title","offer_id":47050766745840,"sku":"9781413319521","price":39.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781413319521_p0.jpg?v=1763726216","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781413319521","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}