{"product_id":"9781413322941","title":"Trademark: Legal Care for Your Business \u0026 Product Name","description":"\u003cp\u003e \u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eProtect your business name and logo! \u003c\/p\u003e\u003cp\u003eYour business name, the names of your key products, and your logos, packaging, and slogans—all of these can function as trademarks that distinguish your business and its services and products. So it’s important to choose your marks carefully and protect them vigilantly.\u003c\/p\u003e\u003cp\u003eHere, you’ll find the most up-to-date information on how to select and protect a great trademark. Learn how to:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e choose trademarks that distinguish you from competitors \u003c\/li\u003e\n\u003cli\u003e search for marks that might conflict with your own\u003c\/li\u003e\n\u003cli\u003e register your mark with the U.S. Patent and Trademark Office\u003c\/li\u003e\n\u003cli\u003e protect your marks from unauthorized use by others \u003c\/li\u003e\n\u003cli\u003e resolve trademark disputes outside the courtroom, and\u003c\/li\u003e\n\u003cli\u003e create an Internet presence and secure a domain name.\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eIncludes step-by-step instructions on how to register and maintain your trademark with the federal government. \u003cp\u003eThoroughly updated, the 11th edition includes the latest laws, court cases, and federal online registration process.\u003c\/p\u003e","brand":"Ingram Publisher Services","offers":[{"title":"Default Title","offer_id":47043893166320,"sku":"9781413322941","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781413322941_p0.jpg?v=1763726253","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781413322941","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}