{"product_id":"9781413453775","title":"Certain To Win","description":"Advance reviews of \u003ci\u003eCertain to Win\u003c\/i\u003e\u003cbr\u003e \u003ci\u003eCertain to Win\u003c\/i\u003e [Sun Tzús prognosis for generals who follow his advice] \u003cbr\u003e develops the strategy of the late US Air Force Colonel John R. Boyd for the world of business. Robert Coram's monumental biography, \u003ci\u003eBoyd, the Fighter Pilot \u003cbr\u003e Who Changed the Art of War\u003c\/i\u003e, rekindled interest in this obscure pilot and documented his influence on military matters ranging from the design of the F-15 and F-16 fighters to the planning for Operation Desert Storm to the execution of Operation Iraqi Freedom. \u003cbr\u003e Unfortunately Boyd's written legacy, consisting of a single paper and a four-set cycle of briefings, addresses strategy only in war. [All Boy\u0026amp;dacute;s briefings are available on \u003ci\u003e\u003cbr\u003e Defense and the National Interest\u003c\/i\u003e.]\u003cbr\u003e \u003ch4\u003eBoyd and Business\u003c\/h4\u003e\u003cbr\u003e Boyd did study business. He read everything he could find on the Toyota \u003cbr\u003e Production System and came to consider it as an implementation of ideas similar to his own. He took business into account when he formulated the final version of his \"OODA \u003cbr\u003e loop\" and in his last major briefing, \u003ci\u003eConceptual Spiral\u003c\/i\u003e, on science and technology. He read and commented on early versions of this manuscript, but he never wrote on how business could operate more profitably by using his ideas.\u003cbr\u003e Other writers and business strategists have taken up the challenge, introducing \u003cbr\u003e Boyd's concepts and suggesting applications to business. Keith Hammonds, in the magazine \u003ci\u003eFast Company\u003c\/i\u003e, George Stalk and Tom Hout in \u003ci\u003eCompeting Against \u003cbr\u003e Time\u003c\/i\u003e, and Tom Peters most recently in \u003ci\u003eRe-imagine!\u003c\/i\u003e have described the \u003cbr\u003e OODA loop and its effects on competitors.\u003cbr\u003e They made significan","brand":"Xlibris Corporation","offers":[{"title":"Default Title","offer_id":47047158300912,"sku":"9781413453775","price":30.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781413453775_p0.jpg?v=1763726628","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781413453775","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}