{"product_id":"9781415935521","title":"Exceeding Customer Expectations: What Enterprise, America's #1 Car Rental Company, Can Teach You About Creating Lifetime Customers","description":"\u003cp\u003e\"Classy people create classy companies, and there is no more classy--or successful--company than Enterprise Rent-A-Car.\" --Warren Buffett, Chairman and CEO, Berkshire Hathaway\u003c\/p\u003e\u003cp\u003eWhat’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelled\/helped Enterprise grow from a single location in St. Louis car dealership into a $9 billion global powerhouse, EXCEEDING CUSTOMER EXPECTATIONS reveals how to:\u003c\/p\u003e\u003cp\u003eActively seek out unsatisfied customers and quickly turn them into loyal fans commit to improving their experience \u003c\/p\u003e\u003cp\u003eHire smart people and at the bottom, and train them from the ground up\u003c\/p\u003e\u003cp\u003eImplement\/Develop methods to reduce costs and add value for your customers in every interaction.\u003c\/p\u003e\u003cp\u003eGrow your business by rewarding employees with financial incentives, developing strong partnerships, and focusing on the long term; willing customer loyalty is like running a marathon, not a 100-yard dash\u003c\/p\u003e\u003cp\u003eThrive during tough economic times by bringing new advantages to the market\u003c\/p\u003e\u003cp\u003eCultivate a fun and friendly workplace where teamwork rules \u003c\/p\u003e\u003cp\u003eEXCEEDING CUSTOMER EXPECTATIONS imparts timeless lessons on satisfying both customers and employees that you can put to use right away, no matter what your business or industry.\u003c\/p\u003e","brand":"Books on Tape, Inc.","offers":[{"title":"Default Title","offer_id":47094610264304,"sku":"9781415935521","price":17.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781415935521_p0.jpg?v=1763726577","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781415935521","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}