{"product_id":"9781416576143","title":"Yes!: 50 Scientifically Proven Ways to Be Persuasive","description":"\u003cp\u003e\u003ci\u003eNew York Times\u003c\/i\u003e bestselling introduction of fifty scientifically proven techniques for increasing your persuasive powers in business and life.\u003c\/p\u003e\u003cp\u003eSmall changes can make a big difference in your powers of persuasion\u003cbr\u003e What one word can you start using today to increase your persuasiveness by more than fifty percent?\u003c\/p\u003e\u003cp\u003eWhich item of stationery can dramatically increase people's responses to your requests?\u003c\/p\u003e\u003cp\u003eHow can you win over your rivals by inconveniencing them?\u003c\/p\u003e\u003cp\u003eWhy does knowing that so many dentists are named Dennis improve your persuasive prowess?\u003c\/p\u003e\u003cp\u003eEvery day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, \u003ci\u003eYes!\u003c\/i\u003e reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.\u003c\/p\u003e\u003cp\u003eCo-written by the world's most quoted expert on influence, Professor Robert Cialdini, \u003ci\u003eYes!\u003c\/i\u003e presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually \u003ci\u003eincrease\u003c\/i\u003e the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many \u003ci\u003efewer\u003c\/i\u003e flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?\u003c\/p\u003e\u003cp\u003eOften counterintuitive, the findings presented in \u003ci\u003eYes!\u003c\/i\u003e will steer you away from common pitfalls while empowering you with little known but proven wisdom.\u003c\/p\u003e\u003cp\u003eWhether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, \u003ci\u003eYes!\u003c\/i\u003e shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.\u003c\/p\u003e","brand":"Free Press","offers":[{"title":"Default Title","offer_id":47047159021808,"sku":"9781416576143","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781416576143_p0.jpg?v=1763776707","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781416576143","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}