{"product_id":"9781418513740","title":"More Than a Hobby: How a $600 Startup Became America's Home and Craft Superstore","description":"\u003cp\u003eThe retail industry has undergone enormous changes during the last thirty years.\u003c\/p\u003e \u003cp\u003eBut there is one retailer that not only has remained consistent in the fluctuating?even tenuous?market, but also has grown in the process.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eMore Than a Hobby \u003c\/i\u003etakes you inside the story of David Green, the man who built the phenomenal success of Hobby Lobby. Green went beyond surviving in a competitive retail market to thriving, ultimately expanding his $600 start-up company into a $1.3 billion per-year enterprise.\u003c\/p\u003e \u003cp\u003eGreen’s incredible accomplishments were based not on business-school theory but on his grassroots experiences as a store manager and his creative application of cutting edge ideas, including:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAllow managers to spend no more than thirty minutes per day on paperwork\u003c\/li\u003e \u003cli\u003eInstead of paying a middleman, assemble as much of the product as possible in-house\u003c\/li\u003e \u003cli\u003eGive buyers the freedom to purchase without restraint—but within the realm of common sense\u003c\/li\u003e \u003cli\u003eKeep God and family first\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eMore Than a Hobby \u003c\/i\u003eis a practical field manual, filled with revolutionary ideas for all those who dream of success in the world of retail business.\u003c\/p\u003e","brand":"Nelson, Thomas, Inc.","offers":[{"title":"Default Title","offer_id":47121922097392,"sku":"9781418513740","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781418513740_p0.jpg?v=1763728516","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781418513740","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}