{"product_id":"9781418567736","title":"Blog Schmog: The Truth About What Blogs Can (and Can't) Do for Your Business","description":"\u003cp\u003e\u003cem\u003eBlog Schmog\u003c\/em\u003e takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication. Written from a skeptic's point of view, Robert Bly holds blogging up to close scrutiny, giving practical, easy-to-use tips that can help you master blogging and its application.\u003c\/p\u003e \u003cp\u003eThis book cuts through the hype surrounding blogging, enabling you to get a true and accurate picture of blogging's potential as well as its limitations. Inside you'll discover how the blogosphere operates along with real-world advice from blogging experts on how to write an effective, reader-oriented blog.\u003c\/p\u003e","brand":"Nelson, Thomas, Inc.","offers":[{"title":"Default Title","offer_id":47152744136944,"sku":"9781418567736","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781418567736_p0.jpg?v=1763729280","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781418567736","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}