{"product_id":"9781420814033","title":"\"Ready, Set...Whoa!\": Are You Really Ready for Retailers?","description":"\u003cp\u003eWhether you’re a start-up supplier seeking reality-based retail launch strategies or an established retail vendor wanting to increase your eligibility for new branding, licensing, and distribution opportunities, newmarketbuilders’ first book in the Pencil Principle Series:  \u003ci\u003eReady, Set …Whoa!  Are You Really Ready For Retailers?\u003c\/i\u003e shows you how to get your products in front of major retailers and how to keep them there!\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eBased on years of direct multi-million-dollar major store sales experience and their ongoing conversations with top suppliers and retail buyers, newmarketbuilders’ sales and follow-up strategies will help start-ups assess the retail viability of their products while reestablishing best practices for suppliers seeking expansion.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e","brand":"AuthorHouse","offers":[{"title":"Default Title","offer_id":47122144755952,"sku":"9781420814033","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781420814033_p0.jpg?v=1763729251","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781420814033","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}