{"product_id":"9781422102824","title":"Medici Effect: What Elephants and Epidemics Can Teach Us about Innovation","description":"\u003cp\u003eWhy do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.\u003c\/p\u003e\u003cp\u003eFrans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":47014970589424,"sku":"9781422102824","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781422102824_p0.jpg?v=1769899247","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781422102824","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}