{"product_id":"9781422104347","title":"Why Not?: How to Use Everyday Ingenuity to Solve Problems Big and Small","description":"\u003cp\u003eWhy Not? is a primer for fresh thinking, for problem-solving with a purpose, for bringing the world a few steps closer to the way it should be. Idealistic? Yes. Unrealistic? According to Why Not? authors Barry Nalebuff and Ian Ayres, no.\u003c\/p\u003e\u003cp\u003eIllustrated with examples from every aspect of life, Why Not? offers techniques which will help you take the things we all see, every day, and think about them in a new way. Great ideas are waiting. Why not be the one to discover them?\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":47014703366384,"sku":"9781422104347","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781422104347_p0.jpg?v=1763743455","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781422104347","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}