{"product_id":"9781422118856","title":"Creating a Business Plan: Expert Solutions to Everyday Challenges","description":"\u003cp\u003eEvery business needs a business plan—a plan to meet the expected and unexpected opportunities and obstacles the future holds. This book will help you take a long, hard look at each element of the plan and show you how to communicate the right message to the right people, and maximize the chances of getting your business launched.\u003cbr\u003e\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":47049018605808,"sku":"9781422118856","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781422118856_p0.jpg?v=1763741050","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781422118856","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}